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One thing I know for sure is that I was born an entrepreneur. However, that hasn't always meant that I had to literally own a business. I have always assumed great responsibility in every job that I've held. It was always extremely important to me that I was able to have a sense of ownership and independence. In that freedom, my needs as an entrepreneur were met. However, when subjected to leadership that was more of a dictatorship, I wilted like a flower without water. My creativity would be suppressed and as I started to feel suffocated it would become clear that it was time to move on.
When faced with having a career that I loved for many years practically taken from me, I decided that I never wanted to be in a position again that someone else had that much power over my life. I decided it was time to do this entrepreneur thing for real.
The beginning of this journey was one of the hardest things I have ever endured to date. I wasn't working for shoe money, but was the primary income earner in my family. Failure was not an option for me. It was succeed or loose my house.
The only thing rivaling fear that first year was incredible loneliness. I have never felt so alone in my life. Some of it was surely self-inflicted, while a good portion came from just not having the right guidance and mentors. I would have given anything to hear someone say, “It’s okay to be afraid”.
I isolated myself from my husband, my children, and my friends. I was terrified, and didn’t feel that I deserved to feel unburdened. I didn’t deserve to laugh and have fun. I was after all, jeopardizing my family’s well being.
My first attempt at being a real entrepreneur failed. Despite shutting myself off from the world like a mad scientist and working 18 hours a day, 7 days a week. However, without wound licking, driven by fear of losing everything, I quickly regrouped and leveraged my skillset to transition into another business.
While I was in transition I knew that it was time to get real with myself. I couldn’t fail again. I made the realization that the failure of my first business was simply due to ignorance. I had no idea how to market a business. I thought that because I was a successful sales executive, had a great business sense, and was willing to give it 150 percent of myself that I couldn’t go wrong. I was so naive.
I quickly found my flaws. It was structure I needed. Structure, accountability, and more than anything, I needed a plan.
I was an award-winning sales executive many times over. How did I miss this important component? I knew what it took to create a successful business, and I wasn’t doing any of it. I was too busy riding the hamster wheel. I was too busy being self-employed.
Perhaps I related the structure of having goals and accountability to the life I was so desperately trying to escape? The only thing that mattered now was I had to get really serious, there was absolutely zero time to waste, and my cushion was gone.
I created a structure that quickly got my second business off the ground. I started working smart, instead of working hard. I stepped off the hamster wheel and learned how to strategically market my business. The light was finally on.
I wasn’t bitter about the first failure, as it was my path. The path that was necessary to discover the second business – the business that would lead me to my purpose.
I wrote this book to tell you everything I didn’t know in the beginning in hopes that it will save you some pain. I also want to tell you it’s okay to be afraid. It’s even necessary.
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- Sales Rank: #4796326 in Books
- Published on: 2013-02-01
- Original language: English
- Dimensions: 9.00" h x .22" w x 6.00" l,
- Binding: Paperback
- 96 pages
About the Author
Tammy is a broadly experienced marketing consultant, business strategist, and entrepreneur mentor who has had the opportunity to consult with companies all over the globe. She is an expert at identifying new ways to leverage the Internet for marketing gain. Recently, Tammy re-launched her company under a different name, Perfect Marketing Equation.com. In this new role she teaches entrepreneurs marketing tactics to grow their business. In addition she consults with small businesses on their marketing strategies.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Yanking Bootstraps (Bootstrap Your Business To Success)
By Jason Hill
About Me: I am a young entrepreneur. I started a small business two years ago that is steadily growing in a down economy. I possess a B.S. in Business Management with a minor in Marketing & I am currently pursuing my Master's Degree in Business.
I recommend taking the time to read this book for the following reasons; The book is a short read (3 hours or less) and very informative. The author does a great job of condensing the vast information pool of Marketing down to basic principles anyone can follow and be successful. The book gives you an outline to a successful business strategy with a simple layout, a list of common mistakes (I made them all) and solutions to problems you will encounter. It is also a great introduction to online marketing and the tools available to help the small businesses. Starting a business is hard and in a recession even worse, but the author proves with the right plan, marketing strategy, mindset & proper money management (key ingredient)you can and will be successful. The world of business is changing around us every day,the recession has taught us any business can fail and this book is a great guideline to a successful business startup. In my opinion the most important chapters are;1-Do Your Research, 5-Take Care of Yourself,(Anybody who has ever started a business knows how important this one can be), 16-Turning Down Bad Business, 19-The Real Cost of Doing Business With Friends. I hope you enjoy this book and find the information as beneficial to you as it was to me!
0 of 0 people found the following review helpful.
Like looking in a mirror.
By Keith M
Tammy really knows what she is writing about first hand. She gives you what you really need to know. This books overflows with common sense and reinforcement for what many already know but are mystified by the fairy tales and horror stories. No frills or second hand tales of running and starting up a business. She emphasizes the keys to being successful and sticking to it.I've ran in to many of the same walls and barriers and fears that the author shares over the years and her explanation to overcoming them is spot on.
As a business owner I talk to others daily that have so many pots on the stove they have no idea what is done and when and they end up burning everything.
I have many in my industry to share this book with that will relate to it as well as learn from it too. I can't wait to see what Tammy writes next!
0 of 0 people found the following review helpful.
Amazing Insight!
By Eileen Galbraith Renewed Abundance
This book was amazing! As a new business owner I have felt so alone trying to " do it all" by myself. Tammy's insights as to what I have been going through truly pulled at my heart strings. It was as if she was in my head, fully understanding what I have been struggling with every day. This book does not leave my side very long, it is a quick read and you definitely want to read it over and over again. After my fianc� read it, he NOW understands what I have been going through, it was hard for me to explain but Tammy hit it right on! My biggest take away is that you are not alone, stop trying to do it all yourself! There are people who have gone before us and are very willing to guide us so as not to make the same mistakes. I HIGHLY recommend you read Tammy's words, as I said, very insightful!
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