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A practical, inspirational, revolutionary guide to social innovation
Many of us have a deep desire to make the world around us a better place. But often our good intentions are undermined by the fear that we are so insignificant in the big scheme of things that nothing we can do will actually help feed the world’s hungry, fix the damage of a Hurricane Katrina or even get a healthy lunch program up and running in the local school. We tend to think that great social change is the province of heroes – an intimidating view of reality that keeps ordinary people on the couch. But extraordinary leaders such as Gandhi and even unlikely social activists such as Bob Geldof most often see themselves as harnessing the forces around them, rather than singlehandedly setting those forces in motion. The trick in any great social project – from the global fight against AIDS to working to eradicate poverty in a single Canadian city – is to stop looking at the discrete elements and start trying to understand the complex relationships between them. By studying fascinating real-life examples of social change through this systems-and-relationships lens, the authors of Getting to Maybe tease out the rules of engagement between volunteers, leaders, organizations and circumstance – between individuals and what Shakespeare called “the tide in the affairs of men.”
Getting to Maybe applies the insights of complexity theory and harvests the experiences of a wide range of people and organizations – including the ministers behind the Boston Miracle (and its aftermath); the Grameen Bank, in which one man’s dream of micro-credit sparked a financial revolution for the world’s poor; the efforts of a Canadian clothing designer to help transform the lives of aboriginal women and children; and many more – to lay out a brand new way of thinking about making change in communities, in business, and in the world.
From the Hardcover edition.
- Sales Rank: #147797 in Books
- Brand: Brenda Zimmerman
- Published on: 2007-08-07
- Released on: 2007-08-07
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .75" w x 7.00" l, .95 pounds
- Binding: Paperback
- 272 pages
- Getting to Maybe How the World Is Changed
Review
“Getting to Maybe addresses making big, significant change actually happen. It is thoughtful, insightful, sobering and inspirational. The ideas articulated are new and practical. Anyone from the business, government or not-for-profit world who wants to understand change better, and change the way things are, should read this book.”
—Courtney Pratt, chairman of Stelco
About the Author
Frances Westley has published widely in the areas of strategic change and visionary leadership, and led the Dupont Canada—fostered think-tank on social innovation, based at McGill University’s Desautel Faculty of Management, where many of the ideas for this book were developed.
Brenda Zimmerman, a professor at the Schulich School of Business at York University, has been studying and writing about how complexity theory applies to organizations for twenty years.
Michael Quinn Patton is an independent organizational development consultant and has written five major books on the art and science of program evaluation.
From the Hardcover edition.
Excerpt. © Reprinted by permission. All rights reserved.
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented fabulous? Actually, who are you not to be? . . . Your playing small does not serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. . . . It is not just in some of us; it is in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.
–Marianne Williamson, A Return to Love
1. The First Light of Evening
From 1984 to the autumn of 1985, Bob Geldof, the lead singer of Irish rock band the Boomtown Rats, raised over sixty million pounds for famine relief in Ethiopia. He did it by organizing Band Aid, first cutting a best-selling song in collaboration with British rock stars and then organizing a huge Live Aid telethon, which lasted seventeen hours and was broadcast from both sides of the Atlantic. Geldof was seized with the determination to help the starving of Ethiopia while watching a BBC documentary on the famine. Hundreds of people were involved in making Live Aid successful, but the vision behind the effort was his. Live Aid not only set a standard for international rock concerts, but also tapped a new charitable niche – youth – and challenged the aid delivery system set up by governments and non-governmental organizations (NGOs). Geldof worked out a strategy that allowed him to use the expertise and distribution systems of existing aid organizations while he cut through much of the red tape that traditionally slowed aid delivery.
While Live Aid did not solve the problem of famine in Africa, Geldof was widely praised for his innovative contribution. He has been knighted, won numerous awards, and was nominated in 1986 for the Nobel Peace Prize. And yet, in many ways he was an unlikely hero. By his own admission, he was a marginally successful musician who had been leading a desolate life and making little effort to contribute to anything other than his musical career. He had been born poor and never received much of an education. As one journalist wrote, “God opened the door and saw this scruffy Irishman and said, ‘Oh what the heck, he’ll do.’”
And he did.
–
In 1997, the World Bank reported that an estimated thirty million people had contracted HIV/AIDS and 90 percent of them were in developing countries. Statistics from the UN show this number had climbed to forty million by 2004 and is predicted to climb by another twenty million in the next two decades. Among those countries hardest hit is South Africa, which has the highest number of infected people of any country.
By any number of measures, Brazil should be at the top of the list with South Africa. In 1990, Brazil had almost twice as many cases of HIV/AIDS as South Africa, and a World Bank study predicted that Brazil would have off-the-chart infection rates for HIV/AIDS by the turn of the millennium. The World Bank researchers told Brazil to focus on prevention – and in effect to be prepared to lose all those infected before the epidemic was under control.
At the start of the new millennium, as predicted, one in four people in South Africa were infected with HIV. However, in Brazil, a miracle occurred: the country’s infection rate had dropped to 0.6 percent (1 in 160). Today, Brazil is touted as a model for developing countries fighting HIV/AIDS. How did this miracle happen?
If you look for a charismatic leader who inspired the people, you quickly realize there wasn’t one. Instead, Brazilians at all levels, from government bureaucrats to local community leaders, joined forces in the service of a key guiding principle: no person, no matter how poor, insignificant or illiterate, could be written off as beyond cure. Liberation theology, a version of Catholicism that infuses Brazilian culture, proclaims the importance of empowering the poor and creating liberty for all. Health care workers looked for ways to ensure treatment would be available to all citizens regardless of their ability to pay and found resources that were hidden from external observers and HIV/AIDS experts. Volunteers from churches and other non-health charities worked alongside the clinical experts, and became invaluable in both helping people follow complicated drug regimens and learning ways to prevent infection. At the government level, a clause in an international trade agreement was used to wage a successful legal battle for the right to make generic drugs in cases of national emergency, which reduced the price of HIV/AIDS drugs.
To spread the prevention message, the Brazilians decided to use humour rather than fear. Clowns wearing costumes made of condoms handed out condom lollipops to drive home the safesex message in a fun and memorable way. One playful billboard depicted three beautiful women sitting around a condom-shaped table. The thought bubbles above their heads all said “Si.” The message was that women will say yes, yes, yes to men who use condoms! These campaigns were in stark contrast to those in most other countries, which stressed “Use condoms or you could die.” Clearly Brazilians did not want anyone to die of AIDS. But they reasoned that youth, who were the most susceptible to contracting HIV, often feel invulnerable and rarely are thinking about death, especially when they are contemplating sex.
–
Live Aid is a miracle in close-up, which in our awestruck or inadequate moments we can put down to the actions of a hero – an individual larger than ourselves who is capable of changing the course of history. How, we wonder, could Bob Geldof have done this by himself? What was happening around him and to him that made such action possible? In his own words, “Doors impenetrable a week earlier swung open effortlessly.” Many of our good intentions seem to be smothered before we get off the couch. How were his efforts magnified and amplified?
From the Hardcover edition.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Getting better all the time, maybe
By Kindle Customer
I head about this book at the 10th Regenstrief Biennial conference on system transformation of healthcare in the United States. It was mentioned particularly by Paul Biondich and Burke Mamlin with regards to their work to create effective treatment for people with HIV/AIDS in Africa through an open source electronic medical record. (See more at [...])
The book essentially describes a Zen-Canadian approach to social change. Although loosely based on complexity theory (the one where a butterfly creates a hurricane), complexity theory is very complex, so I would have to say that it is very loosely based.
Reading its stories of how profound changes had occurred in social systems such as Muhammad Yunus' Grameen Bank and anti-poverty and anti-racist activists in Canada, it makes a case the change proceeds from a number of phenomena:
A deep and human level understanding of social ills nurtured over time which leads to tentative hypothesized solutions rather than a one-size-fits-all quick fix or a certain recipe.
A sense of being called to action in a way that almost makes taking action a non-decision for the change agent.
An openness to feedback in the problem solving work (a fair amount of time is spent pointing out the ultimate futility of structured plans given the complexity of the world.)
A willingness to confront the powerful - be that oneself, ones fears or other social stakeholders who may oppose change.
Of interest to me as program staff person at a medium sized US foundation, there is a fairly extensive discussion of the sins of philanthropy with regards to social change. We tend to require more specific objectives and reporting than is realistic given this model of change. We tend to over-evaluate our grantees in terms of these foolish metrics and quantifiable outputs rather than using methods of appreciative inquiry or developmental evaluation to understand the process. I get the sense that at least one of the authors is an evaluator and is tired of being hired to do the wrong thing.
Most moving to me were the observations that change is so very hard. Most social innovations fail in important ways. Even when they do succeed, that success is only temporary or limited - it can be reversed by changed circumstances or become a new baseline from which to aspire very quickly. Social innovators in this view face enormous challenges - they are fundamentally alone, necessarily always questioning everything, and doomed by the complexity of the world and human limitation. Is there such a thing as Zen-Existentialism?
There seems to me to be a lot of truth in these views. However, I have to say that these change agents' program officers are lousy. In addition to handing out checks and demanding unreasonable reports and evaluations, our major job is to support the grantees. No grantee should ever feel alone, if their program staff person knows what he or she is doing.
I still don't know what to make of this book. I look forward to seeing more reviews from others.
3 of 3 people found the following review helpful.
For all those interested in change, innovation
By Lois Kelly
In the movie Jerry Maguire, Renee Zellweger's character tells Tom Cruise that he had her at the first hello. Well, this warning to the book "Getting To Maybe: How the World is Changed" had be at the first page:
Warning: this book is not for heroes or saints or perfectionists. This book is for ordinary people who want to make connections that create extraordinary outcomes.
What riveted me to this book on social innovation were seven key things:
1. The authors fascinating yet easy to understand application of scientific complexity science as a way to understand social innovation.
2. The book's thorough research and presentation of patterns of social innovation
3. The compelling stories of diverse social innovators - what triggered them to start, how they navigated their journeys, and the shared patterns of those diverse journeys
4. The use of poetry to ground each chapter, counterbalancing the art of change with the science of systems change.
5. More thoughtful, original, and thought provoking insights than I usually find in a professional book.
6.Many, many practical ideas that I can see how to apply both to my professional organizational change management work and my responsibilities as a trustee on non-profit organizations.
7. How relevant it is in today's world with nations in the Middle East transforming and our school systems, unions, health care institutions and governments undergoing complex, profound and needed change.
I'm a voracious reader, and highly recommend this book for those involved in innovation, organizational change and social transformation, or for those who wonder and perhaps worry about how we can solve today's seemingly insolvable social issues.
0 of 0 people found the following review helpful.
Wanna change something important? Read this first.
By Kwesi Soti Mtundu
I love stories and this book provides a framework for engaging in what they call social innovation through the stories of people's successes and failures in trying to do the same. Some people everyone knows, others not. I'm still seeking to determine how this book is applicable to the big problems of racism, for instance, that span local or even national contexts. But I think they authors would say that is probably the wrong way to think about it. Hmmm. Just finished reading so perhaps I'll have more to say after, as the authors suggest, I've "sat still" with it for a while.
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